You have to have learned a lot, to ask about things, that you don't know.
IT STARTED WITH -
A passion for cars, people and good stories.
Lena Siep studied communication science at the Ludwig Maximilians University in Munich and Media Studies at the University of Athens in Greece. During her studies, she already worked as a journalist and marketing assistant for various publishing houses, where she supervised, among other things, the Summer Olympics and the German Touring Car Championship.
Her personal passion for motorsport eventually led her to her dream job: She began a career as spokeswoman for a Formula 1 team.
She then moved to England and became European and later Global PR Manager for British sports car manufacturer McLaren Automotive. Her job not only took her around the world, but because of her multilingualism also on numerous stages, where she hosted press events of all kinds.
Since 2013 Lena works as a freelance presenter, author and PR consultant between London and Germany. Her areas of expertise range from mobility and technology to lifestyle and sustainability.
With her background in public relations she successfully helps her clients to develop plot lines and media strategies to turn corporate key messages into inspirational stories.
She has also remained treu to motorsport: as a presenter and journalist, she has accompanied the most important European racing series for the past twelve years, including Formula 1, World Endurance and German Touring Car Championship, the 24 Hours of Le Mans and Nürburgring, as well as the ADAC GT Masters. Since its inception in 2016, she is also part of the electric racing series Formula E.
And yet another passion has been integrated into her professional life: classical music. As a matter of fact, cars and music fit very well together, as Lena proves, e.g. with features about Herbert von Karajan and Daniel Hope and their passion for sports cars. She also regularly hosts chamber music performances of renown orchestras such as the Duisburg Philharmonic.
As a presenter, she is therefore highly esteemed beyond the automotive industry and regularly on stage and in front of the camera. Among other things, she reports on inspirational technology conferences, moderates business panel discussions and is often booked as a host of high-profile events from industry, culture and politics.
As a writer she contributes a.o. to Christophorus, Porsche Klassik, ettore, The Paddock Magazine, Mercedes Benz Classic and Handelsblatt. She has also contributed to numerous automotive books, such as “Landy Love” (2017) and “Beetle-Love” (2018).